Publishing quality, engaging content has become a critical element of any successful online business. The competitive online environment has created a climate in which any business, regardless of its target demographic, needs to connect with their customer base through meaningful, evocative content and compelling storytelling.
The social media revolution has transformed the way in which brands communicate with their customers. Brands both large and small must now form close bonds with their customers through active communication and engagement if they want trust and loyalty in return. Simply publishing thinly-veiled marketing messages is no longer an effective marketing strategy- consumers demand actionable advice, fact-based information, and captivating stories that pique their interest.
Creating metrics that quantify the ROI generated by high quality content can require some effort, but in this article we’ll break down the top five reasons why content marketing is critical to the success of your online business.
Quality Content Expands Your Customer Base
Providing your target demographic with informative, well-researched articles, how-to guides, or review content is a powerful way to create a close community of loyal customers. Delivering interesting and instructive information gives your audience a compelling reason to invest their time in your brand. Regardless of the niche your business targets, unique and captivating content is a sure-fire way to please your existing customers and win new business.
Publishing high quality content on a regular basis will create a customer base that will “check in” with your platform when new content is available, increasing exposure, social media buzz, and ultimately improving your overall conversion rate.
Informative Content Builds Your Brand Authority
Establishing your platform as a reliable source of trustworthy, informative information enhances consumer perception of the authority of your brand, making them more likely to trust the content you publish. Including other voices in your content such as expert interviews and external sources, then shaping them into a coherent and compelling objective argument is a powerful way to magnify the perceived value of your content.
Supporting the claims you make in the content you publish by citing external sources and anticipating the questions your readers will ask are essential in forming strong bonds with your readers. Presenting informative information in a colloquial, easy to understand tone makes your content accessible to readers of all demographics, multiplying the likelihood that your content will be shared across social media platforms.
A Strong Content Marketing Strategy Engages Your Customers
One of the most powerful tools provided by effective content marketing is the ability to interact with and create discussions with your customers. When your content is shared through social media it presents the opportunity for your target demographic to provide feedback, sharing their own ideas and feelings.
Many businesses make the mistake of neglecting the interactive component of content marketing. Fostering discussion around your published content amongst your readership inspires brand allegiance, provokes insightful thoughts, and gets more people talking about your platform.
Context Relevant Content Dramatically Improves Your SEO
Generating effective, context relevant content is essential for any SEO strategy. Creating a blog with high-quality content and directly connecting it to your brand or platform has a powerful positive effect on your rankings- but it’s essential to ensure that the content published on it is free from poor-quality keyword dense spam content.
Search engine algorithms are now able to assess the quality of content and determine how contextually relevant it is to your product or service. Engaging a professional writer to create context-sensitive, high-quality SEO optimized content delivers a significant ROI, delivering a preferred ranking with search engines and enhancing conversion.
Content Enhances the Value of Your Brand
In order to remain competitive in the online environment, it’s now necessary to provide your consumer base with value in return for their time and loyalty. Consumers now expect businesses, brands, and websites to entertain, deliver insight, or inform them.
Creating interactive elements in the content you publish, providing humorous, emotionally engaging content, or delivering actionable how-to guides provides your customers with a reason to return to your site on a regular basis.
In order to take advantage of the benefits offered by an effective content marketing strategy, it’s essential to publish high quality content on a regular basis. Engaging an independent content writer to create content for your platform on a regular basis is a highly cost-effective method way to ensure your brand maintains a strong presence in the online environment.